We pranked the beauty world and made everyone love us for it.
Watch the case study:
We cast the mysterious and enchanting Kat Graham in a spot for Caress Forever, the world's first touch activated fine fragrance. Then we cut it up into dozens of gifs and took over searches around YAS QUEEN on Giphy, right as Twitter incorporated the GIF button and the phrase was at the height of its moment.
When Clinique created the most moisturizing matte ever, we wanted people to enjoy the feel of the creamy, pigment-packed colors up close and in action. So we created an interactive beatboxing soundboard for mixing up an original track, as well as videos and emojis that spread the good mood all over the globe.
Clinique is a heritage brand that's a big fan of the modern girl. To launch their new line of quick, makeup prepping skincare, we freshened up their global image with films that treat the busy woman to a fast splash of magic everyday.
We created an ongoing series of benchmark breaking how-tos for the global market to use for content, ecomm and paid units.
I specialized in getting complicated features and offerings across with a smile.
"BIG, NOT BIG"
"PRIUS SPACE OUT"
But most men don't know it. So we created a documentary film series and interviewed Pfizer's global security force made up of ex-DAs, DEAs, informants and experts to unravel the illegal world behind cheap online VIAGRA. Then we won a Clio.