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Elaine Andrade


Mother of Dragons 

 

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Elaine Andrade


Mother of Dragons 

 

 

 

 

Hi! I'm a Creative Director and strategy enthusiast. My background is in art, tech, words and people.

 

 

 

 

 
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Caress Forever


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Caress Forever


 

fine Fragrance released with every touch of your skin

We cast the mysterious and enchanting Kat Graham in a spot for Caress Forever, the world's first touch activated fine fragrance. Then we cut it up into dozens of gifs and took over searches around YAS QUEEN on Giphy, right as Twitter incorporated the GIF button and the phrase was at the height of its moment. 

 
 
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Matte Makeover


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Matte Makeover


 

a new kind of matte

When Clinique created the most moisturizing matte ever, we wanted people to enjoy the feel of the creamy, pigment-packed colors up close and in action. So we created an interactive beatboxing soundboard for mixing up an original track, as well as videos and emojis that spread the good mood all over the globe.

 
 
 
 
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Prep, pep and Go

Clinique is a heritage brand that's a big fan of the modern girl. To launch their new line of quick, makeup prepping skincare, we freshened up their global image with films that treat the busy woman to a fast splash of magic everyday.

 
 
 

 

PLUS:

We created an ongoing series of benchmark breaking how-tos for the global market to use for content, ecomm and paid units.

 
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Toyota


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Toyota


 

Cars rule everything around me (C.R.E.A.m.)

I specialized in getting complicated features and offerings across with a smile.

 

"BIG, NOT BIG"

 

 

"WHOO CAMRY"

 

 

"PRIUS SPACE OUT"

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Counterfeit Viagra


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Counterfeit Viagra


 

viagra is the number one most counterfeit drug in the world

But most men don't know it. So we created a documentary film series and interviewed Pfizer's global security force made up of ex-DAs, DEAs, informants and experts to unravel the illegal world behind cheap online VIAGRA.  Then we won a Clio.

 

 
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Concept Graveyard


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Concept Graveyard


 

Loved ones that fell behind


natural KARDASHIAN web

A chrome plugin for young girls that replaces all online images of Kardashians with pre-plastic-surgery no makeup photos.


Red state talk bots

Twitter bots that open conversations with Trump voters. Peoples' responses can indicate if they're swayable, at which point real humans take over to make left values more accessible.


TExt Your Conscience

A moral compass tool that uses machine learning that discovers the motivational approaches that are right for you, while also taking on your individual texting style and personality. So you can always lean on yourself for good advice.


HOW IKEA

An AR experience that layers helpful user generated notes and pictures over the frustratingly wordless IKEA assembly manuals. 


The Last Word

A posthumous service that throws your ashes at people you didn't like while you were alive.