Hellooo!
Hellooo!
I'm Elaine Park Andrade.
Creative Director and Phil Jackson-like object based in New York.
Take a scroll around!
The Evaus Project
The Evaus Project
Look beyond the label
We pranked the beauty world and made everyone love us for it.
Watch the case study:
Caress Forever
Caress Forever
fine Fragrance released with every touch of your skin
We cast the mysterious and enchanting Kat Graham in a spot for Caress Forever, the world's first touch activated fine fragrance. Then we cut it up into dozens of gifs and took over searches around YAS QUEEN on Giphy, right as Twitter incorporated the GIF button and the phrase was at the height of its moment.
Matte Makeover
Matte Makeover
a new kind of matte
When Clinique created the most moisturizing matte ever, we wanted people to enjoy the feel of the creamy, pigment-packed colors up close and in action. So we created an interactive beatboxing soundboard for mixing up an original track, as well as videos and emojis that spread the good mood all over the globe.
Got a sec?
Got a sec?
Prep, pep and Go
Clinique is a heritage brand that's a big fan of the modern girl. To launch their new line of quick, makeup prepping skincare, we freshened up their global image with films that treat the busy woman to a fast splash of magic everyday.
PLUS:
We created an ongoing series of benchmark breaking how-tos for the global market to use for content, ecomm and paid units.
Toyota
Toyota
Cars rule everything around me (C.R.E.A.m.)
I specialized in getting complicated features and offerings across with a smile.
"BIG, NOT BIG"
"WHOO CAMRY"
"PRIUS SPACE OUT"
Counterfeit Viagra
Counterfeit Viagra
viagra is the number one most counterfeit drug in the world
But most men don't know it. So we created a documentary film series and interviewed Pfizer's global security force made up of ex-DAs, DEAs, informants and experts to unravel the illegal world behind cheap online VIAGRA. Then we won a Clio.