As the exclusive Title Sponsor of And Just Like That… Season 2, Cadillac delivered a seamlessly integrated ad experience across streaming, social, and digital platforms. Custom content featuring costume designers Molly Rogers and Danny Santiago exploring the essence of iconic style – both in fashion and the sleek design of the Cadillac LYRIQ. Their creative process culminated in a luxurious, NYC-inspired fashion shoot, engaging fans across HBO Max, social media, and targeted digital placements.
Google brought audiences closer to their cultural obsessions through an exclusive Title Sponsorship of The Sex Lives of College Girls Season 2. Custom content showcased how fans could shop character-inspired looks using Google Search and Lens technology, seamlessly blending entertainment and discovery. The campaign spanned streaming, digital, and social, with series-adjacent pre-roll, placements across HBO Max, and organic amplification through Google’s channels.
Across three years of partnership, Max helped L’Oréal Paris bring dozens of Women of Worth honorees into the spotlight—sharing their inspiring stories through compelling video storytelling. The multi-platform campaign engaged audiences across streaming, social, and digital, amplifying these powerful narratives and culminating in a star-studded gala that drove meaningful lifts in brand favorability and awareness of L’Oréal Paris’ philanthropic mission.
Sustainable clothing brand prAna partnered with The Climb to bring its ethos to life through a dynamic in-show integration and co-marketing campaign. As the season’s main prizing partner, prAna extended its presence beyond the series with a three-episode social series featuring professional climbers Chris Sharma and Meagan Martin. The content followed them as they took on a new, uncharted route – reflecting on mentorship, their love for climbing, and the journey of pushing past limits. The campaign spanned streaming, social, and digital, reinforcing prAna’s connection to adventure and perseverance.
State Farm’s Superfan Salute turned passionate AEW fans into part of the action, proving the brand’s commitment to the wrestling community. Through a multi-year branded content series, State Farm brought fan dreams to life – giving them once-in-a-lifetime opportunities to step into the ring as wrestlers, coaches, referees, and announcers. With eight long-form episodes across digital and social, Superfan Salute became a fan-favorite franchise, deepening engagement and bringing AEW’s most dedicated supporters closer to the stars they love.
Olay Body celebrated the premiere of Barbie on Max with an exclusive Title Sponsorship, surrounding the film with engaging, multi-platform content. The campaign tied Olay Body’s benefit of visibly improving skin to a fun, female-centric movie night, featuring a young woman getting ready for a night in with friends—starting with self-care using Olay Body Wash. The partnership extended beyond the platform with a co-branded takeover, an interactive BrightLine ad, and a RE/FORM Unit, maximizing engagement across streaming, social, and digital.
To challenge perceptions of Suave, we created Evaus – a sleek, millennial-pink “new” beauty brand that was, in reality, just Suave in disguise. Beauty influencers were hand-selected through interviews, given chic new packaging, and immersed in a fully fabricated brand world, complete with a fake Instagram and website. Once they raved about the results, we revealed the truth –proving that great products don’t have to come with a high price tag. The campaign, shot in-studio in New York, ran nationally and sparked media buzz, earning features in Refinery29, Teen Vogue, Glamour, New York Magazine, Essence, and more.
Since pets make our world more magical, PetSmart brought a little magic to them with Wizarding World-themed toys, delivered straight to fans’ doorsteps via DoorDash. To complement the sponsorship, we created a custom :30 commercial that blended PetSmart’s creative style with Hogwarts Tournament of Houses footage and an original, Harry Potter-inspired score. The campaign extended across social and linear platforms, engaging passionate fans with a seamless fusion of storytelling and retail.
